THE BRIDGEHEAD COLLECTIVE GENERATIONAL ENGAGEMENT WORKSHOP IS HERE!

Discover the Secrets to Effective Generational Marketing with our New Hybrid-Engagement Workshop 

For those of us who are seasoned direct sellers, we know that for our companies to stand the test of time, we need to adopt a tailored approach to accommodate the different hot buttons of each generation. Unfortunately, I see it all the time - many organizations still rely on a one-size-fits-all method that fails to effectively motivate their diverse audience.

As an industry, we must be nimble and proactive to keep up with shifting perceptions and generational differences. Outdated methods hinder growth, limit potential, and can create a disconnect with our target audience. To thrive, we must break down this often-ineffective way of thinking and step into the future of generational precision marketing.

 

Bridgehead Collective's Generational Engagement Program is designed to help direct selling executives and their teams understand and address the unique needs of each generation.

This program will provide you with access to crucial data and insights, enabling you to make informed decisions and tailor your marketing, sales, field communication, and compensation strategies for real change.

By embracing the insights revealed through this study, you’ll be well-prepared to navigate the complexities of direct selling and provide a strong foundation for your company’s future. 

ABOUT THE STUDY

In this groundbreaking study, the Bridgehead Collective team and I partnered with the Center for Generational Kinetics to explore America's perceptions of entrepreneurship, the gig economy, and direct selling. With a focus on statistical significance, the research represents a diverse sample of the population, yielding a 97% confidence level.

The results of the study were far from predictable, uncovering game-changing insights across 10 key categories: 

  • Perception of Industry and Channel

  • Recruiting and Prospecting

  • Motivations and Decision Criteria

  • Onboarding and Getting Started

  • Training

  • Compensation and Value Proposition

  • Recognition

  • Incentive Trips and Events

  • Retention

  • Duplication and Role of Team Building

 

The data revealed that no two generations share the same motivations for staying in or leaving a business. In fact, the study found that relying on a historical positioning of the direct selling opportunity is no longer effective. Moving forward, our companies must recognize the shifting perceptions and generational differences, and adapt in creative and thoughtful ways. With these insights, businesses can develop a new roadmap to navigate the ever-changing landscape and thrive rather than struggle into the next decade.

In this Workshop, you’ll learn to speak the language of Gen-Z, understand what motivates Millennials, and use the hot buttons to engage Gen-X. Understanding this information will infuse your recruiting, retention, and marketing efforts and strengthen your position in the marketplace.

 The Generational Engagement Workshop is a truly transformative tool designed to position your direct selling business for success across all generations and it all begins with our proprietary Generational Attraction Assessment that provides your company with a baseline score on each key element of generational engagement, giving you essential insight into how your business is currently positioned for success with each generation. This phase of the engagement takes about 3-4 weeks and once completed, you'll gain access to the exclusive Bridgehead Community. Here, you'll discover a series of workshop modules that delve deep into the intricate details of the Generational Engagement Study, guiding you on how to apply this valuable knowledge to all areas of your organization.

Don't let your direct selling business be left behind in this ever-evolving playing field of social selling and affiliate marketing. Learn what resonates with each generation, refine your marketing, sales, and recruitment strategies, and secure a strong future for your company.

Through the program, you'll learn to:

  • Overcome negative preconceptions and barriers that prevent potential sellers and leaders from joining your team

  • Tailor your marketing message to resonate with each generation's unique preferences and priorities

  • Identify and implement the most effective incentives and recognition tools for boosting retention across all age groups

  • Understand the surprising differences in income expectations across generations and position your income opportunities to attract the widest audience possible

The Generational Engagement Program goes beyond a simple workshop – it's an all-inclusive membership designed to benefit your entire company's leadership team. By enrolling, you'll gain a company-wide license to access the study and its resources for life. This membership ensures that your team stays up-to-date, as new content will be continually added and workshops updated, providing you with the most current information available.

We’ll also provide open dialogue and collaboration with the Bridgehead team and other organizations exploring the same solutions. By participating in these shared conversations, you'll be inspired by the questions and ideas that emerge, contributing to the growth and enrichment of everyone involved.

Additionally, I'll be hosting regular virtual Q&A sessions for program members, ensuring you have the support needed to fully utilize this invaluable resource.

This is an this opportunity to revolutionize your direct selling business, stay ahead of the game and unlock the full potential of your company across all generations. Take the first step towards a successful, tailored approach that will not only boost your company’s performance, but also empower your leadership team (and even your field) with the knowledge and tools necessary for lasting success in the ever-changing direct selling landscape.

  • Heather’s deep understanding of generational messaging and her ability to implement measurable change is stunning. From the inception of GXVE Beauty to rollout and beyond, the Bridgehead team’s contribution to our success has been undeniable.

  • Bridgehead Collective has effectively guided Young Living towards the future, leveraging insights to make informed decisions and drive success. Their leadership in navigating the evolving landscape of the industry is commendable, making them a valuable partner for any brand seeking to excel in this competitive market.

  • We believe the generational research insights and applications pivotal to the future growth opportunities of the direct selling channel.

  • Heather has and continues to provide a level of experience and understanding that we rarely see. Her grasp of our multi-generational Brand Ambassadors has provided us with the tools we need to deliver the right messaging and content to our entire field.

 

ABOUT YOUR COACH

Heather Chastain has deep, cross-functional expertise in growing and managing all facets of business operations.  She began her career in operations management but quickly expanded into marketing, sales, leadership development, and overall P&L responsibility for organizations ranging from start-ups to turnarounds, and well-established global brands, leading significant growth and expansion efforts.  She has had the privilege of working with some truly iconic companies like Tupperware, Arbonne, Shaklee and Rodan + Fields. Heather is passionate about combining data, research, experience, and a little bit of storytelling to help craft strategic solutions and drive needle-moving results.   

Heather recently formed Bridgehead Collective to provide strategic leadership and breakthrough innovation solutions through a team of experienced and passionate thought leaders.  Bridgehead excels at helping organizations identify the best next steps for growth, create nimble and resilient operating environments, expand their idea of what is possible, and craft game-changing collaborations.   

OUR HYBRID ENGAGEMENT WAS CREATED TO DELIVER
THE BEST VALUE TO OUR PARTNER CLIENTS

READY TO JOIN THE WORKSHOP?

Simply complete the form below and we’ll send you a link to schedule your initial 2-hour virtual meeting to begin your General Engagement Assessment. Please note that you’ll receive a separate email with your invoice and payment instructions. Thank you!

FAQ

  • We are limiting each cohort to groups of ten to ensure the best experience possible. We begin a new group every other Monday beginning July 24th.

  • Absolutely! Once we begin the Assessment, you can let us know what date you prefer.

  • Once you complete the form, you’ll receive an email with the invoice for the Workshop.

  • After submitting the form above, you’ll receive two separate emails. The first contains a link to schedule your initial 2-hour call. The second email will have your invoice attached. It will take 2-3 weeks for us to complete your assessment after which you’ll be ready to join the workshop!